MarketWatch : Domain Name Auction Sets Record Down Under
BRISBANE, AUSTRALIA, Dec 03, 2008 (MARKET WIRE via COMTEX) — Despite the depression in economics as a whole, the domain name aftermarket, now a multi-billion dollar industry, continued to set new records and show fresh life. In fact, according to DomainConsultant.com, the live auction held on the Gold Coast in Australia in November broke previous marks set in better financial times and environments.
With technical difficulties et al, causing a twenty plus minute delay, Aftermarket.com’s live domain auction still managed to sell 81% of the inventory offered — far eclipsing auction records in terms of percentages sold.
“Aftermarket came to us with several goals — the most important being bidding activity and large percentage of sales,” says analyst Adam Strong of DomainConsultant.com, the firm brought in to select 100 names from over 30,000 submissions. “Results show we succeeded on all fronts.”
Of the hundred names offered, eighty-one sold in either the live or silent portion of the auction with an average price over $3,000. Highlighted sales included Saws.com, SkiEurope.com, iUS.com, Up.com.au and Camera.co.uk. Another auction at the conference sold CR.com and SanJuan.com for six figures.
Domain Name Auction Sets Record Down Under - MarketWatch