TC - What Recession? PriveCo Coughs Up $1 Million For Vibrators.com
Robin Wauters writes …
Privately-owned PriveCo, which specializes in retailing “embarrassing” products online, has paid $1 million for the acquisition of the domain name vibrators.com (a little NSFW).
PriveCo began selling private things out of a spare bedroom on a website called ShopInPrivate.com back in 1998, and has steadily grown to an operation with 12 separate retail sites whose warehouse ships 1500+ packages per week.
This is how they justify the price of the domain name:
* It is an instantly recognizable name,
* Tied to products that people want to buy in complete privacy
* Customers will value PriveCo’s policies and services
* Competitor websites lack professionalism and tact
* PriveCo has strong experience in this field
What Recession? PriveCo Coughs Up $1 Million For Vibrators.com