Don Reisinger writes …
A slew of companies rely on Google’s AdWords system to bring users to their sites. But in an attempt to improve the quality of AdWords, Google will unveil a new judging system in the next few days that could have a major impact on current AdWords users.
The most important change the company announced Monday has to do with how it calculates the AdWords Quality Score, which helps determine the order of each ad for a given keyword. Google said that it now calculates quality in real-time as a Google user performs a search, along with its current practice of analyzing click-through rates, and landing page quality is evaluated less frequently.
Google is also eliminating its “inactive for search’ moniker for those keywords that would yield few (if any) impressions. The company said that all keywords are now available on Google.com and although the company said those keywords will probably still yield less than ideal results, they may add some impressions for those sites using them.
Google Tweaks Its AdWords Algorithm
Advertising, Google, Keywords, PPC
Dave Davis writes …
One thing we have been helping more and more clients with recently is domain acquisition for conversions. We are by no means hard core domain investors and our experience of the domain industry is intermediate at best. However, one of the often overlooked benefits of PPC marketing is the conversion data from the different sources the networks use…
For this example, we’ll use the trusted Google Content Network. For those unfamiliar, Google allows you to advertise using Adwords on three different “networks”. These are “categories” are the Google Search Network, which AdWords advertisers will be most familiar, The Search Partners Network which includes AOL and various other “trusted sources” and the Google Content Network which consists of hundreds of thousands of websites and domains running Google AdSense. For the sake of simplicity, I am leaving out print, audio and TV. What we will be focusing today is the Google Content Network.
How To Use The Google Content Network To Invest In Domains
PPC
Andrew writes …
Update: Google Parking Changes and Arbitrage
Thursday, July 24th, 2008
What effect will Google’s changes in domain parking have on domainers?
Over the weekend Julia Mackenzie scooped that Google was planning changes to domain parking.
I reached out to Sedo and DomainSponsor to find out when these changes will be implemented and any details. DomainSponsor declined to comment. Sedo CEO Tim Schumacher said:
“While we cannot discuss the confidential nature of our relationships with partners, Sedo generally welcomes any change which is aimed at increasing the credibility of the domain parking network for advertisers. We also always encourage Google to seek a dialogue with us and other partners in the domain space before any change to the domain parking product is made, in order to ensure that any solution will benefit all parties in the space, meaning domain owners, advertisers and Internet users.”
Domain Name Wire » News » Update: Google Parking Changes and Arbitrage - The Domain Industry’s News Source
PPC, Parking
David Barrett writes …
The first internet bubble popped largely because all business models failed except for ad selling. Is it possible that the last stalwart hope is itself doomed?
TechCrunch reports that Lookery, a company specializing in selling ad inventory on social networks, is barely breaking even despite selling 3 *billion* ads per month. And rather than raising prices to become profitable, they’re actually in the uncomfortable position of lowering prices 40% — from 12.5 cents to 7.5 CPM. It reminds me of the (often unintentional) joke “We lose money on every transaction, but we make it up in volume!”
All this has made them so gloomy about the prospects of their core business that they’re thinking of switching horses mid-stream and resurrecting that Web 1.0 favorite: selling demographic data. I mean, it worked so well the first time, why won’t it work now?
Quinthar: Second Collapse of the Internet Economy Underway? (a David Barrett blog)
News, PPC