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Don Reisinger writes …

A slew of companies rely on Google’s AdWords system to bring users to their sites. But in an attempt to improve the quality of AdWords, Google will unveil a new judging system in the next few days that could have a major impact on current AdWords users.

The most important change the company announced Monday has to do with how it calculates the AdWords Quality Score, which helps determine the order of each ad for a given keyword. Google said that it now calculates quality in real-time as a Google user performs a search, along with its current practice of analyzing click-through rates, and landing page quality is evaluated less frequently.

Google is also eliminating its “inactive for search’ moniker for those keywords that would yield few (if any) impressions. The company said that all keywords are now available on Google.com and although the company said those keywords will probably still yield less than ideal results, they may add some impressions for those sites using them.

Google Tweaks Its AdWords Algorithm

Advertising, Google, Keywords, PPC

Caroline McCarthy writes …

Google has taken its popular Google Trends and launched a spin-off product called Google Insights for Search. Geared toward advertisers, it’s a tool to track a particular search term’s popularity across the Web and geographic regions of the world.

For Google, this can help boost advertiser confidence and potentially win its program some new converts who would’ve otherwise been skeptical regarding how effectively they could target an online ad campaign.

With Google Insights for Search, you can search for a term to track how much it’s been googled over time, where on a “heat map” it’s most popular, and what the top “related” and “rising” searches for the term are.

Google offers ‘Insights for Search’ | News - Digital Media - CNET News.com

Keywords, Search