Andrew writes …
Update: Google Parking Changes and Arbitrage
Thursday, July 24th, 2008
What effect will Google’s changes in domain parking have on domainers?
Over the weekend Julia Mackenzie scooped that Google was planning changes to domain parking.
I reached out to Sedo and DomainSponsor to find out when these changes will be implemented and any details. DomainSponsor declined to comment. Sedo CEO Tim Schumacher said:
“While we cannot discuss the confidential nature of our relationships with partners, Sedo generally welcomes any change which is aimed at increasing the credibility of the domain parking network for advertisers. We also always encourage Google to seek a dialogue with us and other partners in the domain space before any change to the domain parking product is made, in order to ensure that any solution will benefit all parties in the space, meaning domain owners, advertisers and Internet users.”
Domain Name Wire » News » Update: Google Parking Changes and Arbitrage - The Domain Industry’s News Source
PPC, Parking
Saturday July 19th
Andrew writes …
I usually don’t write about rumors, but Julia Mackenzie of IsItMeOrIsEveryoneElseStupid.com has never floated a rumor without it being true. She’s reporting that a reliable source informed her that Google is going to lay the hammer down on domain parking. Essentially, the company will only serve parking ads to domains it believes have a chance of receiving type-in traffic and conversions:
This new algo will assess all domains calling their parking feed and immediately give domains either a “pass” or a “fail” score. Meaning that if Google decide your domain has little chance of type-in traffic or if it scores low on conversions, it wont serve you a parking feed. Simple as that. The details on what percentage of parked domains this will negatively affect is sketchy at best, but you can bet your bottom dollar the numbers will be significant.
Domain Name Wire » News » Rumor Watch: Google to Restrict Domain Parking - The Domain Industry’s News Source
Advertising, Google, Parking